Scout101 said:
Then again, they were confident enough to put Nemesis against one of the LOTR films, and how did that work out...?
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Very good point...the main thing is that they schedule the movie away from any other blockbuster-types, especially those that will appeal to the genre.
Also, they need to buil hype form different areas...Jay Leno seems to be a Trekker (he has plenty of TOS jokes), so they should definitely use him to build interest in the movie.