Paramount is not taking ST back to the small screen, at least nothing from the TOS era, which is what this is.
As I commented on the Other Forum, Paramount can make scads of money from hitting two demographics: baby boomers who grew up with TOS Trek and new fans who are somewhat aware of the franchise having been beaten into the ground by B&B. In addition, there is a whole universe of new young fans who have never heard of ST's early years and who are dimly aware of Trek.
An exciting film with good pacing and a good story can capture any fan. Basic moviemaking.