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-   -   G4 becomes the Esquire Channel (http://www.trekbbs.com/showthread.php?t=196627)

C.E. Evans December 8 2012 11:39 PM

G4 becomes the Esquire Channel
 
NBC/Universal has decided to rebrand G4 as the Esquire Channel (in a partnership with Esquire Magazine) as a new upscale channel hoping to appeal to the "untapped metrosexual viewership." Cooking, travel, and fashion shows are being developed, as well as perhaps a new one for gaming (for you former G4 watchers).
http://www.ign.com/articles/2012/12/...squire-channel

JoeZhang December 8 2012 11:43 PM

Re: G4 becomes the Esquire Channel
 
Metrosexual? Is it 2005 again?

Trekker4747 December 8 2012 11:58 PM

Re: G4 becomes the Esquire Channel
 
Quote:

C.E. Evans wrote: (Post 7368826)
NBC/Universal has decided to rebrand G4 as the Esquire Channel (in a partnership with Esquire Magazine) as a new upscale channel hoping to appeal to the "untapped metrosexual viewership." Cooking, travel, and fashion shows are being developed, as well as perhaps a new one for gaming (for you former G4 watchers).
http://www.ign.com/articles/2012/12/...squire-channel

... Man, there's a lot of shows that are going to need to find new homes. Pretty much all of G4's lineup doesn't fit that demographic.

Bishop76 December 9 2012 12:06 AM

Re: G4 becomes the Esquire Channel
 
Man, it's been amazing to watch the gradual decline of G4 over these last 10 years to complete shit. I'm amazed anyone's even trying to salvage anything out of it. Hopefully a video game channel will pop up somewhere though that might actually appeal to gamers. Attack of the Show has been shit for years and X-Play was circling the drain even before Sessler was let go.

Venardhi December 9 2012 03:28 AM

Re: G4 becomes the Esquire Channel
 
Seems like Maxim would have been a better brand to build a channel off of, especially considering what they're starting from.

Mr Light December 9 2012 03:32 AM

Re: G4 becomes the Esquire Channel
 
Oh man I forgot about XPlay and Attack of the Show... I basically stopped watching it a year ago... not because it was bad just because I forgot about it and was never home then... now I have a DVR but I never bothered recording it.

BillJ December 9 2012 03:40 AM

Re: G4 becomes the Esquire Channel
 
This just has 'fail' written all over it. :lol:

Mr. Adventure December 9 2012 03:58 AM

Re: G4 becomes the Esquire Channel
 
Quote:

JoeZhang wrote: (Post 7368853)
Metrosexual? Is it 2005 again?

Well, to be fair, that's how Hollywood Reporter calls it but it doesn't seem to be have come from those actually behind the channel.

Trekker4747 December 9 2012 04:16 AM

Re: G4 becomes the Esquire Channel
 
Quote:

Mr Light wrote: (Post 7369741)
Oh man I forgot about XPlay and Attack of the Show... I basically stopped watching it a year ago... not because it was bad just because I forgot about it and was never home then... now I have a DVR but I never bothered recording it.

X-Play lost me when they mixed up their format.

Attack of the Show was wearing thing pretty fast, Olivia Munn leaving was pretty much it for me.

Damn, I miss The Screen Savers.

Caretaker December 9 2012 05:06 AM

Re: G4 becomes the Esquire Channel
 
So, basically - there goes the last vestiges of Tech TV.

Trekker4747 December 9 2012 05:26 AM

Re: G4 becomes the Esquire Channel
 
Quote:

Caretaker wrote: (Post 7370014)
So, basically - there goes the last vestiges of Tech TV.

I think those have been gone for a very, very long time.

Squiggy December 9 2012 05:32 AM

Re: G4 becomes the Esquire Channel
 
I think this will have a wider reach than G4s demo, who has pretty much "retreated" to websites over the past decade for quicker and more interactive content.

Why wait for TV production when you can get it on YouTube? Honest web-based competition was not something TechTV or G4 had to contend with when they signed on

Owain Taggart December 9 2012 06:18 AM

Re: G4 becomes the Esquire Channel
 
Quote:

Trekker4747 wrote: (Post 7369879)
Damn, I miss The Screen Savers.


Yeah, me too. Maybe now they can do Fashion Savers with this new channel :lol:

I never liked Attack of the Show very much though. I always found it very immature compared to the programming that came before it. At least in Canada, we still had new episodes of Call for Help and Lab with Leo, which was a spiritual successor after Call for Help went off the air for the last time.

Data Holmes December 9 2012 08:23 PM

Re: G4 becomes the Esquire Channel
 
Quote:

Owain Taggart wrote: (Post 7370299)
Quote:

Trekker4747 wrote: (Post 7369879)
Damn, I miss The Screen Savers.


Yeah, me too. Maybe now they can do Fashion Savers with this new channel :lol:

I never liked Attack of the Show very much though. I always found it very immature compared to the programming that came before it. At least in Canada, we still had new episodes of Call for Help and Lab with Leo, which was a spiritual successor after Call for Help went off the air for the last time.

TWIT.tv is the spritual successor to the old TechTV.

gblews December 11 2012 04:24 AM

Re: G4 becomes the Esquire Channel
 
Quote:

NightmareB4Holmes wrote: (Post 7372189)
TWIT.tv is the spritual successor to the old TechTV.

Had never heard of twit.tv. Just checked out the website -- pretty cool. They even have Leo Laporte. :D


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