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jefferiestubes8 February 21 2012 04:02 PM

the next Trek TV series preview discussion
 
It could be 2-4 years from now but let's discuss the ways in which CBS would produce or license the show to a cable TV channel specifically how it would be previewed and promoted.

I have brought up the 2007 digital cinema screening of The Menagerie TOS-R episode to build buzz on the remastering of TOS when it came out on the HD-DVD format.

in 2010
Quote:

jefferiestubes8 wrote: (Post 3523475)
Spring the TV series Glee aired their pilot 4 months before the series started to build buzz.
TV week magazine mentioned it as a marketing trial by Fox network.
Quote:

For the first time anyone in TV circles can recall, a network is using a pilot for a show not as the beginning of a series, but as the start of a marketing campaign.

Now Feb.20, 2012 TG Daily mentions
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In anticipation of the March 1st premier of Awake, NBC has posted the entire pilot on YouTube.
It's only 10 days before Awake is on NBC but it is a promotional push of the first episode.
Since it takes such a large amount of money to build a Trek ship's set and costumes and an ensemble cast and a pilot is made a couple of months before it airs do you think it will get special digital cinema screening for a weekend or some big way for Trekkies to see it?

or like the Glee pilot screening do you think they would plan it a year in advance to produce the pilot and have a special screening to get feedback from fans before moving forward?

How do you think the next Trek TV series will specifically get promoted?

Temis the Vorta February 21 2012 09:49 PM

Re: the next Trek TV series preview discussion
 
They should time its premiere in the same year as a Star Trek movie (ideally for the 2013-14 season, or if not, the movie after that) and run ads during the summer that tie in the TV series with the success of the movies.

I'd guess that the series would do best launched in the fall, but I wouldn't be surprised at a summer launch. It would piggyback on the movie even better than way, and avoid the dreaded possibility that the movie might not be as successful as XI, and might be a negative by the fall. The series is not very likely to be on broadcast, and summer debuts have done well for cable series, such as Falling Skies.

Which is not to say the TV series needs to be linked in any literal way with the movies. Could be completely different characters, century, maybe it won't even be clear which universe it's in.

And that's true even if Abrams, Orci and/or Kurtzman are involved. It's easy enough for a preview ad to make that linkage without there being much of substance behind it, other than, "everyone loves this, you love this, now you can see more of this."

They should pretend that Star Trek was never on TV before. No reference to any other series, not even TOS. It might be tempting to use the idea that there have been five series in the franchise - that's an amazing track record, after all - but it's a risk, since it also reminds everyone of the reputation the franchise got for being a lame-ass joke. On balance, I'd say they should steer clear of that in favor of taking the movie philosophy: Fresh Start.
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or like the Glee pilot screening do you think they would plan it a year in advance to produce the pilot and have a special screening to get feedback from fans before moving forward?
No, they should just make a good series that is well crafted to the audience of the channel where it's being shown, and then do the usual internet/social media promotions, including pre-release of promos. That sort of stuff is very standard. They'd probably do some special-event type promos for Trekkies, maybe hosted in movie theatres to piggyback on the movies.

Other factors are far more crucial, like the time of year the series will launch; what message they are going to build the ad campaign around (deciding such question as how much they'll tie it to the movies vs the previous TV series); how to build on the movies' success; and most importantly, what channel the series is going to be shown on. Those factors will drive the series' content, which in turn will drive the promotions.

xortex February 22 2012 11:52 PM

Re: the next Trek TV series preview discussion
 
Reimagining a generic space opera and slapping the name Star Trek on it seems to be unneccessary. Wolfe's untitled thing seems to be taking the cop approach to established Earth colonies, so just humans with scattered aliens and trans humans and prejudice and things etc. with a touch of the rifleman and tight drama focusing on characters. I think Trek should be mostly Human focused too but the movies seems to be Galaxy Quest. They might as well make a series out of Forbidden Planet or 2001, which might not be a bad thing reinvented.

Temis the Vorta February 23 2012 02:53 AM

Re: the next Trek TV series preview discussion
 
Quote:

Reimagining a generic space opera and slapping the name Star Trek on it seems to be unneccessary.
Who's suggesting that?

This thread is about ideas for the series promotion, not content. (Granted, it's hard to talk about promotion in the absence of content, but there are some general principles that would apply regardless.)

plynch February 23 2012 03:18 AM

Re: the next Trek TV series preview discussion
 
Star Trek was a wonderful thing 1966-1969. Or 1987-1994 if you prefer. But creating a new tv series and calling it Trek appeals to me zero. IF it had a similar ethos of wonder and expkoration and fun and sci-fi, I'd consider it. Would that happen in 2014 or whatever? We're a different time. And I'm now getting to be, in the words of Ruk, one of the Old Ones. (insert Ted Cassidy low rumble here: mmmhmhmmhm)

Jetfire February 23 2012 04:19 AM

Re: the next Trek TV series preview discussion
 
Maybe they can do it as a "found footage" series...they can promote it like it is an actual find and get CBS news in on the gag. :rommie:

News Anchor: "It appears to be from...the FUTURE!" :guffaw:

jefferiestubes8 February 23 2012 09:03 PM

Re: the next Trek TV series preview discussion
 
Quote:

Jetfire wrote: (Post 5871181)
Maybe they can do it as a "found footage" series...

Trek has not really done fashionable styles except one off episodes imitating a genre like the 1930s serials on VOY with Captain Proton in black and white.
I think the next Trek TV series will be a standard Trek series set aboard 1 ship with an ensemble cast like TOS, TNG, VOY, ENT.
I highly doubt a preview of a Trek series would try to show it off as a series it is not. I would like to thank Temis the Vorta for his thoughtful post.

Jetfire February 23 2012 09:20 PM

Re: the next Trek TV series preview discussion
 
My suggestion wasn't thoughtful? :confused: It may seem like I am joking but it is one idea among many...I thought that was the point of the thread. :shrug:

Terran_Empire February 23 2012 11:07 PM

Re: the next Trek TV series preview discussion
 
Quote:

plynch wrote: (Post 5870983)
Star Trek was a wonderful thing 1966-1969. Or 1987-1994 if you prefer. But creating a new tv series and calling it Trek appeals to me zero. IF it had a similar ethos of wonder and expkoration and fun and sci-fi, I'd consider it. Would that happen in 2014 or whatever?

Not really true. How corny did the title "Battlestar Galactica" sound in 2003? Very corny, yet viewers decidedly looked pasted the name that carried a lot of geeky-stigma and realized, "Hey, this show is cool."

Heck! Why don't we talk about ST09? You can reinvent a concept while still keeping it relatively similar to the original, it doesn't matter what year we are in.

Temis the Vorta February 24 2012 04:44 AM

Re: the next Trek TV series preview discussion
 
Quote:

jefferiestubes8 wrote: (Post 5875072)
I would like to thank Temis the Vorta for his thoughtful post.

You're welcome and it's "her" - aren't the avatars kind of a giveaway? ;)

Cookies and Cake February 24 2012 05:13 AM

Re: the next Trek TV series preview discussion
 
Quote:

Temis the Vorta wrote: (Post 5877664)
Quote:

jefferiestubes8 wrote: (Post 5875072)
I would like to thank Temis the Vorta for his thoughtful post.

You're welcome and it's "her" - aren't the avatars kind of a giveaway? ;)

Not really. A lot of self-identified males have female avatars - something I could never wrap my mind around, btw.

Anyhoo:

Quote:

It could be 2-4 years
It could just as easily be 20-40 years from now.

Quote:

How do you think the next Trek TV series will specifically get promoted?
The Internet. That's about all I can say, since I'm not even convinced there will be a new series in even ten years. Why not keep people on a diet of shelling out $10+ per ticket in the theaters, and buying Blu-rays afterwards? That was a winning strategy for STXI, you know.

By the way, does anybody know how much money ENT has made?

plynch February 24 2012 05:47 AM

Re: the next Trek TV series preview discussion
 
Quote:

Terran_Empire wrote: (Post 5875912)
Quote:

plynch wrote: (Post 5870983)
Star Trek was a wonderful thing 1966-1969. Or 1987-1994 if you prefer. But creating a new tv series and calling it Trek appeals to me zero. IF it had a similar ethos of wonder and expkoration and fun and sci-fi, I'd consider it. Would that happen in 2014 or whatever?

Not really true. How corny did the title "Battlestar Galactica" sound in 2003? Very corny, yet viewers decidedly looked pasted the name that carried a lot of geeky-stigma and realized, "Hey, this show is cool."

Heck! Why don't we talk about ST09? You can reinvent a concept while still keeping it relatively similar to the original, it doesn't matter what year we are in.

Both of those symbolize what I mean. Old name. Old character names. Very dif from original. Why recycle names? (Money, I suppose.) I just have no need for some new thing that happens to be titled Star Trek.

Temis the Vorta February 25 2012 04:31 AM

Re: the next Trek TV series preview discussion
 
The main promotion for a new series will happen on the channel where it is airing. That's how it works for all shows.

So if it's on TNT, it needs to appeal to the TNT audience it is being promoted to. Or FX, HBO, etc.

jefferiestubes8 March 20 2012 02:13 AM

Re: the next Trek TV series preview discussion
 
Quote:

jefferiestubes8 wrote: (Post 5859871)

I have brought up the 2007 digital cinema screening of The Menagerie TOS-R episode to build buzz on the remastering of TOS when it came out on the HD-DVD format.

Other than a cinema screening would something like this happen directly from CBS.com for a limited engagement of a weekend only?

Amazon and Google Stream Two Movies Before Theatrical Release
http://www.highdefdigest.com/news/sh...l_Release/9050
While those are Going to cinema would Trek fans pay for Video On Demand of a pilot say 3 months before it airs on TV for 48 hours rental window?
It would help defray costs of a pilot.
$6.? For 3 months ahead of time?

Cookies and Cake March 20 2012 02:22 AM

Re: the next Trek TV series preview discussion
 
Quote:

jefferiestubes8 wrote: (Post 6032956)
Quote:

jefferiestubes8 wrote: (Post 5859871)

I have brought up the 2007 digital cinema screening of The Menagerie TOS-R episode to build buzz on the remastering of TOS when it came out on the HD-DVD format.

Other than a cinema screening would something like this happen directly from CBS.com for a limited engagement of a weekend only?

Amazon and Google Stream Two Movies Before Theatrical Release
http://www.highdefdigest.com/news/sh...l_Release/9050
While those are Going to cinema would Trek fans pay for Video On Demand of a pilot say 3 months before it airs on TV for 48 hours rental window?
It would help defray costs of a pilot.
$6.? For 3 months ahead of time?

Not one red cent.


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