Even though the article is a year old, I just read that Bad Robot had a dispute with Star Trek's owner, CBS in terms of the merchandising situation. Apparently, Abrams original idea was to make Star Trek his own and thus release a whole branch of toys/games/series/video games based on "his" version of Star Trek. CBS, however, is still pushing to release merchandise from the original Star Trek series from the 60s. The dispute at play here is that if both universes of Star Trek are released, there would be a clash between seeing William Shatner's Kirk and Chris Pine's Kirk would make people quite confused. In other words, CBS felt that the universe would be in battle with itself.
Granted, there are several items released that are based from the Abramsverse: Star Trek: D.A.C.; Star Trek: The Video Game; several toys and action figures, however it seems like Abrams wanted the franchise to himself. I'm afraid that I would have to take the side of CBS, because it is important for us to have the Star Trek that we all came to know and to shun it out with the Abrams version, it would be forgotten in a sense. Anyway, here is the article.
www.blastr.com/2013-5-16/apparently-jj-abrams-tried-shut-down-all-star-trek-tos-merch
Granted, there are several items released that are based from the Abramsverse: Star Trek: D.A.C.; Star Trek: The Video Game; several toys and action figures, however it seems like Abrams wanted the franchise to himself. I'm afraid that I would have to take the side of CBS, because it is important for us to have the Star Trek that we all came to know and to shun it out with the Abrams version, it would be forgotten in a sense. Anyway, here is the article.
www.blastr.com/2013-5-16/apparently-jj-abrams-tried-shut-down-all-star-trek-tos-merch